Posted on 28th Oct, 2016
Mr. Maitreya V. Doshi - the Chairman and Managing Director of Premier Ltd is very determined and passionate about his business. Cautious and well thought-out moves have always been Doshi’s credo. This is why; Premier has an established position in the market. Below are some of the interesting facts about Premier.
Premier’s Contribution in the Automobile Industry
Premier (previously called Premier Automobiles Ltd) was one of India's top two carmakers for decades, the other being Hindustan Motors with its Ambassador. Premier first began operations back in the early 1944. Its iconic ‘Padmini’ continued to be a part of Mumbai’s taxi fleet for decades even while more contemporary compact cars entered the arena.
Premier achieved 100% localization of its cars in 1968 and remained the market leader until the mid-1980s. During the 1990s, it set up joint ventures with Peugeot (France) and FIAT but returned to being an independent automaker in 2004.
Premier also made a 1.5-ton LCV called Premier Roadstar and a mini-van called Premier Sigma. While in 2009, a rejuvenated Premier announced its comeback in the auto space with the Rio compact SUV.
A Leader in CNC Machine Tool Industry and a Major Supplier Of Heavy Engineering Components
In addition to automobiles, the company is also a leader in the CNC machine tool industry and a key supplier of heavy engineering components to the wind energy and infrastructure sectors.
Originally based in Mumbai, Premier Ltd relocated its present state-of-the-art ISO 9001 certified plant at Chinchwad, Pune. Spread over 27 acres, this plant now serves as the centralized development, research and manufacturing center for all activities.
Professional service and prompt attention is what makes Premier unique from others. The company aims to provide customers with machine tools that will enhance their working environment at the most competitive price possible. Moreover, through its dedicated team of professionals, the company has managed to create a satisfied customer base in India and abroad as well.
Premier is here to stay!
Mr. Maitreya Doshi is very confident of producing more success stories in future. Identifying new segments coupled with low-cost risks is the key quality that Premier possesses. Even though there was a time it dominated, Premier is equally content in the present scenario. According to Maitreya (Mittu) Doshi - Premier is a company with smaller outfits, nifty products, and very agile with a bunch of young and spirited people who can take a share of the booty as well.